Kommunikations- und Marketingleistungen für eine Hochschulinitiative

LOT-0001 · Higher Education Institutions Initiative - Communications and Marketing Services for EIT RawMaterials

The following basic services are to be remunerated with a monthly retainer: - Development and implementation of an integrated communication strategy, including content creation, that is modular and tailored to various target groups. - Ongoing advice and content development for the further enhancement of the social media strategy and the HEI Initiative website. - Advice on SEO and SEA optimisation. - Hosting of the HEI Initiative's website. - Media monitoring. - Ongoing monitoring of communication strategies used by similar initiatives/activities. - HEI Initiative's Website and social media tracking, including quarterly reports. Tenderers must calculate and submit a binding monthly retainer for the above-listed basic services. The calculation is based on the assumption that the basic services require an average of ten person-days per month.

10 %

Tenderers must also submit daily rates for specific projects and services not covered by the basic services. The daily rates must be staggered according to the groups of persons to be deployed (CEO, project management, strategy, texting, art direction).

20 %

- Illustration of the tenderer's understanding of the subject matter, purpose and extent of the services - Concretisation of the tenderer's approach with a proposal on how and by which strategies and tools the tenderer will meet the contractual objectives - Recommendations on identifying and prioritising key stakeholders and audiences for engagement - Proposal on innovative ideas to engaging stakeholders and audiences

10 %

- Full profile for each team member - Qualification (education and professional background) of each team member - Knowledge and understanding of relevant EU institutions, legislative processes, stakeholders, partnerships and joint actions etc., illustrated by appropriate case studies

20 %

Tenderers are requested to present first ideas on this top priority deliverable including brand development, message architecture, campaign development, execution and tracking et al. The concept must contain a description of the structured and prioritised workload establishing milestones and KPIs and proposing a cost estimate with an estimated number of person days (CEO, project management, strategy, texting, art direction).

40 %

The determination of the most economical tender according to the best-value-for-money principle will be carried out in stages: - In the first stage, all submitted electronic tenders are reviewed and evaluated as described above. Tenders with at least 750 out of 1000 points in the first stage will be considered equivalent. - In the second stage, the tenderers whose tenders have been evaluated with at least 750 out of 1000 points will be invited to an online pitch meeting. The pitch will be evaluated according to the quality criteria and method described above. No contents or concepts may be presented in the meeting that were not already part of the electronically submitted tender concept. Negotiations on tender contents or prices are not permitted. Tenderers are kindly asked to be ready for a possible pitch meeting.

100 %