03 - GET.invest Design Manual_January 2026.pdf

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GET.invest 2

DESIGN MANUAL

Contents

1 BRAND 4 DESIGN BASICS

1.1 Brand structure 3 4.1 Use of colours 17 1.2 Brand filters 4 4.2 Use of colours for digital data visualisation 18 4.3 Fonts 19 4.4 Styles 22 2 LOGO 4.5 Cover 24 2.1 Layout 5 4.6 Lines 27 2.2 Dimensions and adaptations 6 4.7 Tables 28 2.3 Colours 7 4.8 Boxes 29 2.4 Usage 8 4.9 Diagrams and infographics 30 2.5 Application of donor logos (EN, FR, PT) 9 4.10 Images 31 2.6 Placement 10 4.11 Choice of paper 34

3 IMPRINT 5 APPLICATION EXAMPLES

3.1 Large publications (EN, FR, PT) 12 5.1 Fact sheets 35 3.2 Short publications (EN, FR, PT) 15 5.2 Large publications 36 5.3 Word templates 38 5.4 Business cards 39 5.5 Pull-up banners 41 5.6 PowerPoint presentations 42 5.7 Website 43 5.8 Social media cards 44 5.9 E-background 45

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1 BRAND GET.invest 3

DESIGN MANUAL

1.1 Brand structure

GET.invest is a European programme that mobilises investment in clean energy.

Services are primarily aimed at private sector companies, project developers and financiers to build sustainable energy

INTERNATIONAL ENERGY

markets in sub-Saharan Africa, the Caribbean and the Pacific. AND CLIMATE GOALS They comprise tailored access-to-finance advisory services for clean energy developers, a funding database, market information and financial sector support to increase local currency financing. Additionally, GET.invest collaborates with

ENERGY SECTOR TRANSFORMATIONS

business associations on events and networking opportunities.

Together with the Access to Energy Institute, GET.invest Secretariat to implements the data and transaction platform Prospect.

Since 2022, GET.invest serves as the Team Europe One Stop Shop to help developers navigate and access European support and financing instruments.

GET.invest is hosted on the multi-donor platform GET.pro, implemented by Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ), and co-funded by the European Union, Germany, Norway, the Netherlands, Sweden and Austria.

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1 BRAND GET.invest 4

DESIGN MANUAL

1.2 Brand filters

With the help of brand attributes, it is possible to review and ultimately filter ideas for brand design and user experience. This is referred to as brand filters.

The following brand filters were defined for GET.invest’s brand

Connecting

identity: Clear Connecting — The logo consists of a circle as the connecting form and symbol for globality.

Future-oriented

Clear — The design is reduced to the essentials. — The layout uses a lot of white space, reduced elements and a few fonts.

Future-oriented — The logo system is scalable and can be expanded for future instruments. — The typeface Neo Sans is highly legible and has a clean, modern and expressive look which makes it perfect for editorial or publication design.

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2 LOGO GET.invest 5

DESIGN MANUAL

2.1 Layout

The GET.invest logo is part of the GET logo family (GET.pro, GET.invest, GET.transform).

The GET logos build on the old EUEI PDF logo, but have been reduced to the essentials. They speak a clear and modern design language with a high recognition value. The stars instrument and blue EU colour create a clear reference to the logo of the European Union and convey its spirit.

The new logo is modular in design so that it can be applied to an entire brand family. The word mark GET (Global Energy text height = Transformation) stands for the brand core and forms a firm minimum surrounding basis. Depending on the instrument, the brand addition (pro, distance to adjacent objects invest or transform) is used.

In order to complement the abbreviation GET.invest with contextual aspects, it is necessary to always use the logo with the descriptor »Mobilising Renewable Energy Investments«. descriptor Only in a few exceptional cases, like the use of very small image sizes, is this affix is no longer required. Here a special short version should be applied.

The font styles Neo Sans Pro Bold and Regular are used for lettering.

short version There must be a minimum distance between neighbouring objects, which corresponds to the height of the word mark.

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2.2 Dimensions and adaptations

Height and proportion of the logo are defined for each format. The logo should always be used with recourse to the original file.

28 mm The logo height of 28 mm applies to the standardised format (e.g. brochures, fact sheets, letterpaper) DIN A4, related formats as well as square formats (e.g. 210 x 210 mm).

Smaller versions, such as postcards, flyers, etc. must show a logo of 16 mm height. This includes format DIN long 16 mm (105 x 210 mm), DIN A5, DIN A6 and intermediate sizes. (e.g. flyer, postcard, business card) Very small formats require the application of a short logo version without descriptor. This refers to logo sizes with a height of 10 mm or less. 10 mm or less, no descriptor (e.g. ballpoint) If the GET.invest logo is one among many and cannot be accompanied by those of GET.invest’s donors (e.g. on material of partner conferences, partner websites, etc.), the combi- nation of the GET.invest and EU logo has to be applied. The overall height depends on the minimum height of the EU logo of 10 mm and is adapted to the co-branding logos. variable size, min. 18 mm height to ensure 10 mm min. height Resizing may only be performed proportionally and at regular of the EU logo intervals. The logo must not be distorted. (e.g. co-branding purpose)

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DESIGN MANUAL

2.3 Colours

The logo colours derive from colours used by the European Union (Reflex Blue) and RECP (dark green), the predecessor of GET.invest.

Although the stars of the GET.invest logo form a visual bridge to the EU logo, they are set in the brand colour of GET . invest.

The colour values refer to the colour profiles PSO Coated v3 and sRGB.

EU Blue Invest Green CMYK 100 80 0 0 CMYK 77 0 79 0 RGB 11 60 152 RGB 21 190 105 Hex #0B 3C 98 Hex #15 BE 69

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2.4 Usage

The logo is to be used in colour (4C). The positive version should always be placed on white or neutral background with a homogeneous surface and sufficient contrast.

The monochrome versions (1C positive and negative) are only to be used in exceptional cases where the reproduction of the original version is not possible.

no distortion or tilting The logo should never be distorted or tilted in any way. It should also not be placed on a busy or low-contrast background which interacts with the logo and interferes with legibility.

4C positive (on neutral background) no placement on low-contrast background

1C positive (black) 1C negative (white) no placement on busy background

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2.5 Application of donor logos

GET.invest is implemented by GIZ and co-funded by the European Union, Germany, Norway, the Netherlands, Sweden and Austria.

GET.invest is co-funded by

A bar of all donors is to be displayed on the front page of all information materials. According to language it is marked with the addition “GET.invest is co-funded by”, “GET.invest est cofinancé par”, or “GET.invest é co-financiado por” respectively.

In the imprint the donor bar is displayed without the addition following an explanatory text.

GET.invest est cofinancé par The logos are sorted by financial contribution, ranging from the highest to the lowest contribution. The order of the logos must always be maintained.

The logos should only be placed on a white background. In fact, the logo bar will have to be displayed on top of a white layer if the background makes this necessary.

GET.invest é co-financiado por

As of 2025, the Global Gateway logo should also be displayed on communication materials whenever the full logo bar appears. For more information, please see the Global Gateway Strategy Brand Guidelines.

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DESIGN MANUAL

2.6 Placement

LARGE PUBLICATIONS AND FACT FILES

Introducing GET.invest Logos serve as the sender of the communication. It is therefore important that they are optimally placed and clearly visible on GET.invest is a leading European programme that mobilises investment in clean all information materials. energy, closing the gap between finance demand and supply. Since 2016, the programme has supported over 600 projects and companies on their journey to financial close – driving energy market development and unlocking partnerships and investment. The GET.invest logo is placed in the top right corner of the title page. THE CHALLENGE diverse business models such as grid-connected power, green hydrogen, e-mobility and mini-grids. Systemic barriers to clean energy investment persist. These activities are complemented by events and While there is broad consensus that private sector collaborations with associations for outreach and engagement and private capital are essential, the gap mobilisation, advisory support for domestic financiers, as The donor bar is always placed in the footer. between demand and supply for finance remains – and well as information products. may even be widening. GET.invest also delivers the Team Europe One Stop Shop At the same time, the clean energy landscape is for Green Energy Investments – a single-entry point for b fi e n c a o n m ci i n n g g s m ol o u r t e io c n o s m th pl a e t x m . P a r t o c j h e c t t h s e a ir n n d e f e ir d m s, s w re h q il u e i r t e h e g an re d e f n i n e a n n e c r i g n y g p u r n oj d e e c r t s th a e n G d l c o o b m al p G an at ie e s w t a o y a s c t c r e a s te s g s y u p o p f o th rt e The Global Gateway logo is placed in the top left corner of the financial ecosystem itself is evolving: new funds are European Union. Zambia: Stand Alone emerging, mandates are shifting and risk appetite is title page. declining. Early-stage capital has become even scarcer.

Discover stories Solar Businesses THE APPROACH from our portfolio GET.invest offers proven services to help overcome It is sufficient to show the logos only once instead of placing these challenges. At its heart, the programme provides tailored advice to energy project developers and them on every page. companies on accessing finance. Support covers the Developer Guide full spectrum of clean energy initiatives – from smaller, i p n r n o o je v c a t t s i . v I e t v is e t n e t c u h r n es o l t o o g u y t - i a li g t n y- o s s c t a ic le , e in n f c r o a m st p ru a c s t s u in re g © Darway Coast

GET.invest is co-funded by

Large publication Fact file

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2.6 Placement

WORD DOCUMENTS

Word files do not need to comply with the professional GET Title Placeholder layout. They carry a more informal character which is easy to GET.invest [32pt] adapt for the non-design expert.

Table of contents The first page of Word files differs from the rest of the pages 1 Headline_1 [18PT] _____________________________________________________________ 2 by displaying the vertical colour bar and the logos of the 1.1 Headline_2 [14PT] _____________________________________________________________ 2 donors. The horizontal line above the donor logos is omitted. 2 Headline_1 [18PT] _____________________________________________________________ 2 2.1 Headline_2 [14PT] _____________________________________________________________ 2 The GET. invest logo is placed on every page in the upper right

Figure 1. Caption ___________________________________________________________________ 3 corner. Figure 2. Caption ___________________________________________________________________ 3

Table 1. Caption ____________________________________________________________________ 4 To save space, content can be placed directly under the title. Without content, the headline is moved down below the top third of the page (see dotted line).

In case of contribution by partners or consultants to the activity, partner logos might be included on the cover. They Area for partner logos can be placed above the donor bar at a visible distance (see highlighted area).

Title page Following page

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DESIGN MANUAL

3.1 Large publications

ENGLISH VERSION Large publications, e.g. reports and brochures, include the information mentioned here. Published by Optional: Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ) GmbH Responsibility for the content of external websites linked in this publication always lies with their respective publishers. GIZ expressly dissociates itself In addition, the logos of the donors (see Section 2.5) are Registered offices from such content. displayed in a predefined order. Bonn and Eschborn, Germany Optional: GET.invest The maps printed here are intended only for information purposes and in Friedrich-Ebert-Allee 32 + 36 no way constitute recognition under international law of boundaries and The imprint is situated at the beginning of the publication 53113 Bonn, Germany territories. GIZ accepts no responsibility for these maps being entirely up following the cover page or half-title. to date, correct or complete. All liability or any damage, direct or indirect, T +49 228 44601112 resulting from their use is excluded. E info@get-invest.eu The donor logos are placed on the front and again under the I www.get-invest.eu This publication was produced with the co-funding of the European Union, I www.giz.de the German Federal Ministry for Economic Cooperation and Development, imprint. However, the representation under the imprint can the Norwegian Agency for Development Cooperation, the Ministry of also be moved to the half-title. © [year] Deutsche Gesellschaft für Internationale Zusammenarbeit Foreign Affairs of the Netherlands, the Swedish International Development (GIZ) GmbH. All rights reserved. Licensed to the European Union, the Cooperation Agency and the Austrian Development Agency. German Federal Ministry for Economic Cooperation and Development, the Norwegian Agency for Development Cooperation, the Ministry of On behalf of Foreign Affairs of the Netherlands, the Swedish International Development GET.invest is a leading European programme that mobilises investment Cooperation Agency and the Austrian Development Agency, under in clean energy, closing the gap between finance demand and supply. It conditions. is co-funded by the European Union, Germany, Norway, the Netherlands, Sweden and Austria; hosted on the multi-donor platform GET.pro (Global Place and date of publication Energy Transformation Programme); and implemented by the Deutsche Brussels, [month] [year] Gesellschaft für Internationale Zusammenarbeit (GIZ). Author/Responsible/Editor [Name]

Design and layout [Company], [web address]

Photo credits © [Name], [page X, Y, Z]

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3.1 Large publications

FRENCH VERSION Large publications, e.g. reports and brochures, include the information mentioned here. Publié par Optionel: Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ) GmbH Les contenus de sites externes liés relèvent de la responsabilité des fournisseurs ou hébergeurs de ces sites. GIZ se démarque expressément de In addition, the logos of the donors (see Section 2.5) are Sièges de la société tels contenus. displayed in a predefined order. Bonn et Eschborn, Allemagne Optionel: GET.invest Les représentations cartographiques ne servent qu’à des fins d’information Friedrich-Ebert-Allee 32 + 36 et n’ont pas valeur de reconnaissance juridique de frontières ou de régions. The imprint is situated at the beginning of the publication 53113 Bonn, Allemagne GIZ n’assume aucune garantie en ce qui concerne l’actualité, l’exactitude following the cover page or half-title. ou l’exhaustivité du matériel cartographique mis à disposition. Toute T +49 228 44601112 responsabilité concernant des dommages ayant été provoqués, de façon E info@get-invest.eu directe ou indirecte, par leur utilisation, est exclue. The donor logos are placed on the front and again under the I www.get-invest.eu I www.giz.de Cette publication a été produite avec le cofinancement de l’Union imprint. However, the representation under the imprint can européenne, du ministère fédéral allemand de la coopération économique also be moved to the half-title. © [year] Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ) et du développement, de l’Agence norvégienne de coopération au dével- GmbH. Tous droits réservés. Licence accordée sous conditions à l’Union oppement, du ministère néerlandais des affaires étrangères, de l’Agence européenne, au ministère fédéral allemand de la coopération économique suédoise de coopération internationale au développement ainsi que de et du développement, à l’Agence norvégienne de coopération au l’Agence autrichienne de développement. Son contenu relève de la seule développement, au ministère néerlandais des affaires étrangères, à l’Agence responsabilité de Deutsche Gesellschaft für Internationale Zusammenarbeit suédoise de coopération internationale au développement ainsi qu’à (GIZ) GmbH et ne reflète pas nécessairement les opinions de l’Union l’Agence autrichienne de développement. européenne, au ministère fédéral allemand de la Cooperation économique Lieu et date de parution et du Développement, à l’Agence suédoise de et coopération internationale Bruxelles, [month] [year] au développement, au ministère néerlandais des Affaires étrangères ainsi qu’à l’Agence autrichienne de développement. Auteur/Responsible/Rédaction [Name] Sur mandat de GET.invest est un programme européen de premier plan qui mobilise des Conception/Maquette investissements dans des énergies propres, en comblant le fossé entre l’offre [Company], [web address] et la demande de financement. Il est cofinancé par l’Union européenne, l’Allemagne, la Norvège, les Pays-Bas, la Suède et l’Autriche ; fonctionne Crédits photos sur la plate-forme du programme mondial de transformation énergétique © [Name], [page X, Y, Z] (GET.pro) ; et mis en œuvre par la Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ).

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3.1 Large publications

PORTUGUESE VERSION Large publications, e.g. reports and brochures, include the information mentioned here. Publicado por Opcional: Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ) GmbH A responsabilidade pelo conteúdo dos websites externos ligados nesta página cabe sempre aos respetivos editores. A GIZ dissocia-se In addition, the logos of the donors (see Section 2.5) are Sede registada em expressamente desse conteúdo. displayed in a predefined order. Bonn e Eschborn, Alemanha Opcional: GET.invest Os mapas impressos no presente destinam-se apenas a fins de informação Friedrich-Ebert-Allee 32 + 36 e não constituem de forma alguma um reconhecimento ao abrigo da The imprint is situated at the beginning of the publication 53113 Bonn, Alemanha legislação internacional de fronteiras e territórios. A GIZ não aceita qualquer following the cover page or half-title. responsabilidade pela atualização, correção ou integralidade destes T +49 228 44601112 mapas. Toda a responsabilidade por quaisquer danos, diretos ou indiretos, E info@get-invest.eu resultante do respetivo uso é excluída. The donor logos are placed on the front and again under the I www.get-invest.eu I www.giz.de Esta publicação foi criada com o cofinanciamento da União Europeia, do imprint. However, the representation under the imprint can Ministério Federal Alemão da Cooperação Económica e do Desenvolvimento, also be moved to the half-title. © [ano] Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ) da Agência Norueguesa de Cooperação para o Desenvolvimento, do GmbH. Todos os direitos reservados. Licenciado para a União Europeia, o Ministério dos Negócios Estrangeiros dos Países Baixos, da Agência Sueca de Ministério Federal Alemão da Cooperação Económica e do Desenvolvimento, Cooperação para o Desenvolvimento Internacional e da Agência Austríaca a Agência Norueguesa de Cooperação para o Desenvolvimento, o Ministério de Desenvolvimento. O respetivo conteúdo é da exclusiva responsabilidade dos Negócios Estrangeiros dos Países Baixos, a Agência Sueca de Cooperação da GET.invest, implementado pela Deutsche Gesellschaft für Internationale para o Desenvolvimento Internacional e a Agência Austríaca de Desenvolvi- Zusammenarbeit (GIZ) GmbH e não reflete necessariamente a perspetiva mento, sob condições. dos referidos apoiantes. Local e data de publicação Em representação de Bruxelas, [mês] [ano] O GET.invest é um programa europeu de referência que mobiliza investi- Autor/Responsável/Editor mentos em energia limpa, reduzidno o fosso entre a procura e a oferta de [Nome] financiamento. É co-financiado pela União Europeia, Alemanha, Noruega, Países Baixos, Suécia e Áustria; executado no âmbito da plataforma do Conceção e apresentação Programa Global de Transformação Energética (GET.pro); e implementado [Emoresa], [endereço web] pela Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ).

Créditos fotografias © [Nome], [página X, Y, Z]

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3.2 Short publications

ENGLISH VERSION FRENCH VERSION Short publications, e.g. fact sheets, include the information mentioned here. Published by Publié par GET.invest c/o Deutsche Gesellschaft für GET.invest s/c Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ) GmbH Internationale Zusammenarbeit (GIZ) GmbH The imprint is situated at the end of the publication in the Friedrich-Ebert-Allee 32 + 36 Friedrich-Ebert-Allee 32 + 36 footer. 53113 Bonn, Germany 53113 Bonn, Allemagne

T +49 228 44601112 T +49 228 44601112 The donor logos are placed on the front. Another depiction on E info@get-invest.eu E info@get-invest.eu I www.get-invest.eu I www.get-invest.eu the back is not required. I www.giz.de I www.giz.de

[Month] [year] [Month] [year]

Photo credits © [Name], [page X, Y, Z] Crédits photos © [Name], [page X, Y, Z]

GET.invest is co-funded by GET.invest est cofinancé par

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3.2 Short publications

PORTUGUESE VERSION Short publications, e.g. fact sheets, include the information mentioned here. Publicado por GET.invest c/o Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ) GmbH The imprint is situated at the end of the publication in the Friedrich-Ebert-Allee 32 + 36 footer. 53113 Bonn, Alemanha

T +49 228 44601112 The donor logos are placed on the front. Another depiction on E info@get-invest.eu I www.get-invest.eu the back is not required. I www.giz.de

[Month] [year]

Photos © [Name], [page X, Y, Z]

GET.invest é co-financiado por

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4.1 Use of colours

In order to maintain a clear and distinctive look only a few colours are used for the GET initiatives.

EU Blue is the basic colour for the GET brand family. It applies to all communication materials and is used for logos, headlines and structuring elements. gradation in 10, 20 or 25% steps In order to distinguish the GET initiatives from each other and to create a high recognition value, each initiative is characterised by its own brand colour. EU Blue Invest Green Pro Grey CMYK 100 80 0 0 CMYK 77 0 79 0 CMYK 20 9 10 45 GET.invest uses Invest Green. This includes the logo (stars and RGB 11 60 152 RGB 21 190 105 RGB 130 139 140 word mark), the colour stripe, headlines and highlights as well Hex #0B 3C 98 Hex #15 BE 69 Hex #82 8B 8C as the background for texts, tables and diagrams.

Usage: cross-initiative, headlines, Usage: GET.invest only, Usage: cross-initiative, Pro Grey can also be used as an additional colour for design structuring elements vertical colour stripe, headlines, subordinate text elements, highlighting, tables, diagrams flat elements, highlighting, elements, but should only be used secondary to Invest Green headlines, tables, diagrams as it is mainly used by GET.pro.

All colours can be halftoned in steps of 10, 20 or 25%. This may be necessary, e.g. for the differentiation of diagrams or backgrounds. Key design elements must always be displayed in full tone.

Note: The colour values refer to the colour profiles PSO Coated v3 and sRGB.

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4.2 Use of colours for digital data visualisation

First-level colours For cases where the standard colours do not suffice, additional colours are defined, e.g. for charts and graphs with several items.

The classification into first, second and third degree colours EU Blue Invest Green Pro Grey shows the procedure for colour selection. Third degree colours RGB 11 60 152 RGB 21 190 105 RGB 130 139 140 should only be used if the first and second degree colours are Hex #0B 3C 98 Hex #15 BE 69 Hex #82 8B 8C exhausted.

Second-level colours

Invest Yellow Egg Invest Grey Sky Invest Bourdeaux Invest Lila RGB 244 182 42 RGB 124 142 174 RGB 148 16 82 RGB 163 103 195 Hex #F4 B6 2A Hex #7C 8E AE Hex #94 10 52 Hex #A3 67 C3

Third-level colours

Invest Light Brown Invest Red Invest Orange Invest Light Blue Invest Dark Green Invest Red-Brown RGB 162 112 53 RGB 219 59 53 RGB 255 122 0 RGB 99 180 209 RGB 58 140 85 RGB 173 85 85 Hex #A2 70 35 Hex #DB 3B 35 Hex #FF 7A 00 Hex #63B4D1 Hex #3A 8C 55 Hex #AD 55 55

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4.3 Fonts

Headline Neo Sans Std Regular PRIMARY TYPOGRAPHY — FOR PROFESSIONAL USE

Neo Sans Std Italic

Neo Sans Std is the defining font of GET. The font family was designed by Sebastian Lester and is distributed by Monotype (www.myfonts.com). It is an ultra-modern, expressive and at

Neo Sans Std Medium

the same time very reader-friendly typeface with very clear and open shapes.

Neo Sans Std Bold

It is mainly used as a headline font. Headlines are set in EU Blue and can be combined with the Pro Grey brand colour of the GET.pro initiative.

TheSans serves as a further corporate typeface. This font family was created by Luc(as) de Groot in 1994 and published by

TheSans B5 Plain

Copy LucasFonts (www.lucasfonts.com).

It is used for continuous texts which are set in black.

TheSans B5 Plain Italic

All texts are set flush left.

TheSans B7 Bold

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4.3 Fonts

Headline Calibri Bold SECONDARY TYPOGRAPHY — FOR INTERNAL USE

Working with internal documents (Word), presentations (PowerPoint), as well as applications that require a system font, appropriate substitute fonts have been selected.

Calibri Regular

Copy For headlines the font style Calibri bold is used. It is set in EU Blue.

Calibri Italic

For copy the font style Calibri regular is selected. It is set in black.

Calibri Bold

The font is distributed by Monotype (www.myfonts.com).

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4.3 Fonts

Headline Exo 2 Regular SECONDARY TYPOGRAPHY — WEB Exo 2 Bold If the corporate fonts are not available for the presentation of the website, Google fonts (https://fonts.google.com) can be used as a fallback option.

Exo 2 can be used for headings and Open Sans for copy.

Copy Open Sans Regular

Open Sans Italic

Open Sans Bold

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4.4 Styles

Styles on T itle 01 PARAGRAPH STYLES USING cover page NEO SANS PRO (variable)

[34—60 pt] Neo Sans Pro is a very distinctive font with a high recognition T itle 02 value. To guide the reader through the information, the corporate font is used for key elements such as headlines and diagrams. [34—60 pt]

The clear and tidy character of the information structure is SUBTITLE 01, SUBTITLE 02 [8—23 pt] further enhanced by using EU Blue on these elements.

In order to better differentiate the individual GET initiatives, Styles on OVERLINE inside pages [14 pt] subordinate text elements such as subtitles, categories or introductory texts use the Invest Green colour.

Headline

[34 pt] If required, the combination of styles and sizes on the cover can vary to create a distinctive look for a range of media.

T easer, introduction, quote

However, this must be done with a sense of proportion and [25 pt] be closely aligned with the pre-defined templates. See also Section 4.4 for further examples. SUBHEADLINE 01, TABLE/BOX/FIGURE NUMBERING [10 pt]

SUBHEADLINE 02, TABLE/BOX/FIGURE HEADLINE [10 pt]

TABLE HEAD [8 pt]

Small quote [8,5 pt]

1. Footnote [6 pt]

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4.4 Styles

Subheadlines Subheadline 03 PARAGRAPH STYLES USING THESANS Subheadline 04 Copy apitatis di il inus etum nonempo rrovid enietus, coria quodi quatios rerspel ecest, URL ipsam, quaepra non postotas qui que proviti dero www.url.org velisquat. Inciendem explitat TheSans is ideal for the legibility of mass texts, both in printed Emphasis laborep emphasis dolorpo ribusam sit, odit hitas atur, sit aliquia ipsus. Obis evel eum and digital form. Cross-reference quos et adit velessitiae dionser natquibernam con nobissi nvellup cross-reference iditatur? The Invest Green colour is used for marking structuring Highlighted Copy apitatis di il inus etum nonempo rrovid enietus, coria quodi quatios rerspel ecest, elements such as subheadlines and numbering. It can also be paragraph ipsam, quaepra non postotas qui que proviti dero consed molorest offici ide velisquat used for highlighting paragraphs (25% inking). inciendem. Explitat laborep emphasis dolorpo ribusam sit, odit hitas atur, sit aliquia ipsus. Obis evel eum quos et adit dionser natquibernam con nobissi nvellup tatectem iditatur? Text elements within paragraphs and intermediate table headers are emphasised by bold black. URLs are underlined Table body Intermediate table header with a thin EU Blue line and cross-references are set in bold Table copy EU Blue.

List — This is a list with m-dashes. Lists are set with a black dash or as enumerations with — This is a list with m-dashes. numbers or lowercase letters in bold Invest Green. — This is a list with m-dashes. Small print is used for marginal information like imprint, List with 1) This is a list with numbers. copyright. numbers 2) This is a list with numbers. 3) This is a list with numbers.

Small print, Small copy apitatis di il inus etum nonempo rrovid enietus, coria quodi quatios rerspel ecest, ipsam, quaepra non imprint, postotas qui que proviti dero consed molorest offici ide velisquat. Inciendem. Explitat laborep udignieni accus copyright dolorpo ribusam sit, odit hitas atur, sit aliquia ipsus. Obis evel eum quos et adit velessitiae dionser natquibernam con nobissi nvellup tatectem iditatur?

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4 DESIGN BASICS GET.invest 25 DESIGN MANUAL

4.5 Cover

SYSTEMATICS — COLOUR BAR

For DIN formats, the colour bar is 1/30th of the narrow side of the format, but at least 7 mm wide.

For very small formats (e.g. business cards), 1/13th of the width of the portrait format or 1/20th of the width of the landscape format serves as orientation.

For very large formats (e.g. pullup banners), 1/20th of the width of the portrait format or 1/30th of the width of the landscape format serves as a guide.

Zambia: Stand Alone

Solar Businesses

Developer Guide

GET.invest is co-funded by

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4 DESIGN BASICS GET.invest 26 DESIGN MANUAL

4.5 Cover

All three layout priciples can be applied as needed.

Zambia: Stand Alone

Solar Businesses

Developer Guide

Zambia: Stand Alone

LOREM IPSUM DOL MONTH YEAR

Solar Businesses

Developer Guide

GET.invest is co-funded by GET.invest is co-funded by

cover with text only cover with text cover with text and picture mask and wallpaper

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4.6 Lines

The blue line is used as a structuring element for additional information. It can be used flexibly in height and width and always runs to one side in the trim.

GET.invest is co-funded by

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4 DESIGN BASICS GET.invest 28 DESIGN MANUAL

4.7 Tables

TABLE 1. Rough estimate of potential captive PV uptake by 2025 Horizontal lines CATEGORY — A 2 pt line marks the table header, even without text. BREAKDOWN POTENTIAL UPTAKE — 0.75 pt lines underline intermediate headlines or are

— 0.75 pt lines underline intermediate headlines or are used for further subdivisions. An additional line break is inserted before succeeding intermediate headlines. — 0.25 pt lines structure the table body. TABLE 2. Market sizing calculations

Vertical lines — Vertical white separations between columns in 4 pt provide better readability and a clean look. — They can be omitted when using Word or PowerPoint. — If a heading refers to several columns, the underline is pulled through and not subdivided.

Colouring — The header text is set in Neo Sans and displayed in Invest Green like the underline. — Table rows can be emphasized in black bold TheSans and with rasterised Invest Green background.

Alignment — Headlines/subheadlines are aligned downwards and, depending on the column contents, to the left or right. — The table contents are aligned upwards and left-justified. Numbers can be aligned to the right.

Tables are numbered continuously.

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4 DESIGN BASICS GET.invest 29 DESIGN MANUAL

4.8 Boxes

BOX 1. Political map of Zambia

According to the 2015 Living Conditions Boxes can be used to provide the reader with in-depth Monitoring Survey Report, approximately 25% Pro Grey information and reflect the colours of the initiative. 30% of Zambian households are electrified, with 67.3% and 4.4% of households elec- They are coloured Invest Green, but can also be highlighted in trified in urban and rural areas, respectively. Pro Grey if required. Approximately 420,000 urban households Box 2. Ability and willingness to pay and 1.7 million rural households currently do Boxes are numbered continuously. for electricity not have access to electricity – based on an average household size of 5.1. Understanding the customer ability and willingness to pay for electricity services is The Government of Zambia maintains an key for a mini-grid developer in Zambia. These official target of achieving 51% rural electricity parameters will vary by location depending on access by 2030 (REMP, 2009). Despite an factors such as economic activities, electricity abundance of domestic energy sources, with service options avail ability, remoteness of the technical potentials for hydropower and solar site, etc. Developers should therefore carry power being particularly strong, Zambia out their own site-specific surveys in order imported 13 million kWh in 2014 (CIA, 2017). to collect customer data and design and size each mini-grid. Nevertheless, national level information on ability and willingness to pay for rural households can provide useful 25% Invest Green guidance.

Actual payments for electricity For the electricity tariffs being paid by existing mini-grid customers see Section 5.5.

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4.9 Diagrams and infographics

FIGURE 1. Selected countries

Diagrams and infographics not only convey important information, but also have a decisive influence on appearance. As image elements, they reflect the colours of the initiative and attract the reader’s attention.

Presentation should be flat and clear and, as far as possible, use limited text and formal language.

All figures are numbered continuously.

FIGURE 2. Sustainability chart FIGURE 3. Distribution

Education

Humanitarian aid Sustainability 1% 2%

Social Environmental Economic 3% Biodiversity

– Standard of living – Natural resource use – Profit – Education – Environmental – Cost savings – Community management – Economic growth – Equal opportunity – Pollution prevention – Research & development

5%

Element 1 Element 2 Element 3 Financial sector

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4.10 Images

THE BASICS

The first image that GET.invest’s stakeholders see often deter- mines whether or not they are willing to find out more about the instrument. This is why it is particularly important that all the images used have a consistent tone and convey messages that promote GET.invest’s corporate image. The choice of photos has a decisive influence on effect and perception. They can convey emotions, topicality and personality.

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4.10 Images

IMAGE CONTENT

GET.invest’s images concentrate on the essentials and on making clear, visual statements. They do not attempt to convey complex information. The following aspects serve as guidelines for content selection. Potential image content could be:

Dos — Results of our work — Process leading to results of our work — Technologies and technical appliances (renewables) – © GIZ / Thomas Imo/photothek.net © Ricardo Franco often small-scale — Contented people; individuals who use or benefit from technologies — Private sector context (e.g. matchmaking) — Results of cooperation and positive developments (e.g. newly created jobs) — Target situation and not current situation — Respectful interactions — Equal rights and gender balance — Ideally, photos should be from GET.invest’s projects or with a clear connection to its activities — Balance of technologies and nationalities for photo series (GET.invest is a global endeavour and should not be © Ricardo Franco © ARE restricted)

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4 DESIGN BASICS GET.invest 33 DESIGN MANUAL

4.10 Images

IMAGE CONTENT IMAGE DESIGN AND COMPOSITION

Don’ts Good image content doesn’t necessarily make a good image. In — Meaningless landscape shots fact, the way a picture is shot and composed often determines — Clichés of developing countries, i.e. typical fundraising its overall quality. When selecting pictures, please consider the images (poverty, hunger, suffering, etc.) following aspects: — GIZ staff prominent in foreground (possible exception: advice sessions, matchmaking, etc.) Best practices — Try to avoid generic stock images (these may be used — Good image resolution by other projects in other contexts and hence create — Authentic, spontaneous, believable and exciting (not confusion) artificial) — Drawings, illustrations, collages and montages — Close and clear © GIZ / Dirk Ostermeier — Simple composition — Uncluttered (not too much action or too many people) — Realistic and vivid colours, good lighting — Visible faces and open postures (no backs to the camera) — Eye-level shots — Camera only observes and does not “play a role” — Ideally, photos should have a similar colour range if used together in a document

© GIZ / Dirk Ostermeier © GIZ / Dirk Ostermeier

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4.11 Choice of paper

PURPOSE OF USE FORMAT NAME OF PAPER GRAMMAGE COVER GRAMMAGE CONTENT ENVIRO TOP

Enviro Top is the corporate paper for all GET publications.

It is a purely recycled paper with registered Ecolabel and 1.25 cm3/g in volume. It impresses with its whiteness, contrast and a pleasant surface. The paper is distributed by Papier Union (www.papierunion.de).

Grammage g/m2: 70, 80, 90, 100, 120, 150, 170, 190, 250, 300 Composure of material, certification: 100% recovered paper/ Blauer Umweltengel, FSC® certified

If the specified paper is not available, a similar white recycled paper should be used. If recycled paper is not available, use white uncoated paper. Environmental labels such as the “Nordic Environmental Label”, the FSC certificate (Forest Stewardship Council), the “EU Ecolabel” or the “Blue Angel” should be taken into account when making a selection.

Furthermore, “climate neutral” printing should be used where possible.

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5.1 Fact sheets

Introducing GET.invest DIN A4

Front and back page

GET.invest is a leading European programme that mobilises investment in clean energy, closing the gap between finance demand and supply. Since 2016, the programme has supported over 600 projects and companies on their journey to financial close – driving energy market development and unlocking partnerships and investment.

THE CHALLENGE diverse business models such as grid-connected power, green hydrogen, e-mobility and mini-grids. Systemic barriers to clean energy investment persist. These activities are complemented by events and While there is broad consensus that private sector collaborations with associations for outreach and engagement and private capital are essential, the gap mobilisation, advisory support for domestic financiers, as between demand and supply for finance remains – and well as information products. may even be widening. GET.invest also delivers the Team Europe One Stop Shop At the same time, the clean energy landscape is for Green Energy Investments – a single-entry point for becoming more complex. Projects and firms require green energy projects and companies to access support financing solutions that match their needs, while the and financing under the Global Gateway strategy of the financial ecosystem itself is evolving: new funds are European Union. emerging, mandates are shifting and risk appetite is declining. Early-stage capital has become even scarcer.

Discover stories THE APPROACH from our portfolio

GET.invest offers proven services to help overcome these challenges. At its heart, the programme provides tailored advice to energy project developers and companies on accessing finance. Support covers the full spectrum of clean energy initiatives – from smaller, innovative ventures to utility-scale infrastructure projects. It is technology-agnostic, encompassing © Darway Coast

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5.2 Large publications

DIN A4 Front and back page Developer Guide example

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5.2 Large publications

Inside pages Developer Guide example

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5.3 Word templates

DIN A4

DIN A4 Front and following page

Title Placeholder

GET.invest [32pt]

Table of contents

1 Headline_1 [18PT] _____________________________________________________________ 2 1.1 Headline_2 [14PT] _____________________________________________________________ 2

2 Headline_1 [18PT] _____________________________________________________________ 2 2.1 Headline_2 [14PT] _____________________________________________________________ 2

Figure 1. Caption ___________________________________________________________________ 3 Figure 2. Caption ___________________________________________________________________ 3

Table 1. Caption ____________________________________________________________________ 4

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5 APPLICATION EXAMPLES GET.invest 39 DESIGN MANUAL

5.4 Business cards

Business cards for GET.invest staff 85 x 55 mm printed double-sided

Page 1

www.get-invest.eu

GET.invest

GET.invest is co-funded by the European Union, Germany, Norway, the Netherlands, Sweden and Austria Page 2

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5 APPLICATION EXAMPLES GET.invest 40 DESIGN MANUAL

5.4 Business cards

Business cards for consultants 85 x 55 mm printed single-sided

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5.5 Pull-up banners

85 x 200 cm

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5.6 PowerPoint presentations

Master pages 16:9

top left: front page top right: chapter markers bottom left: inner page bottom right: last page

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5.7 Website

Landing page www.get-invest.eu

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5.8 Social media cards

Social media card examples 1600 x 900 pixels

Text and photos can be customised.

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5.9 E-background

E-background 1920 x 1080 pixels

GET.invest is co-funded by For use as a background on video calls.

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GET.invest 46

DESIGN MANUAL

Imprint

PUBLISHED BY

GET.invest c/o Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ) GmbH Friedrich-Ebert-Allee 32 + 36 53113 Bonn, Germany

E info@get-invest.eu I www.get-invest.eu I www.giz.de

CONCEPT AND DESIGN

SCHUMACHER — Brand + Zeughaus Design GmbH Interaction Design Neustadt 11 Verena und Michael 6800 Feldkirch, Austria Schumacher GbR Julius-Reiber-Straße 22 E hi@zeughaus.com 64293 Darmstadt, Germany I www.zeughaus.com

E info@schumacher-visuell.de I www.schumacher-visuell.de

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CONTACT

GET.invest E info@get-invest.eu I www.get-invest.eu