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Participants in Negotiated procedure with a call for competition Madrid, 10.09.2026
Accompanying letter with the Negotiated award with a competitive tender “Digital Advent Calendar 2026” (in accordance with UVgO = the procurement and tender process by the German Ministry for Economic Affairs and Energy) (to remain with the candidate)
Appendix:
- Expression of Interest Application
- Schedule of Appendixes
- Forms
To whom it may concern,
The German National Tourist Office intends to outsource the services described under point 1.3.
- Details of outsourced service
1.1. About the Client
The German National Tourist Board (GNTB) has its headquarters in Frankfurt am Main, Germany. It works on behalf of the Federal Ministry for Economic Affairs and Energy (BMWE) to represent Germany as a tourist destination and is funded by the Ministry in accordance with a decision taken by the German Bundestag. The GNTB develops and communicates strategies and products to pro- mote Germany's positive image abroad as a tourist destination and to encourage tourists to visit the country. It has 22 agencies around the world to support its activities. More information can be found online at www.germany.travel.
1.2. Background to this outsourcing
The German National Tourist Offices in the USA, Spain, France and Denmark would like to jointly develop a digital advent calendar for this year's Christmas market campaign.
The central component is a landing page with interactive doors that offer new content such as im- ages, videos or competitions every day.
1.3. The award includes:
Development of a landing page for the digital Advent calendar and accompanying measures (in four languages: Spanish, English, French and Danish)
• Design of the landing page and all other assets (for banner advertising and social media) in the GNTB corporate design • Integration of interactive and multimedia elements (e.g. images, videos, competitions, ani- mations). • Creation and adaptation of texts, images, videos and, where applicable, interactive mod- ules for the doors.
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1.4. Location:
Digital campaign: Denmark, USA, France and Spain
1.5. Completion deadline/Service period
Service commences: After award the contract Service terminates: 31.12.2026
1.6. Distribution into tranches
The contract will be awarded to one bidder.
- Notes on contract-award procedure
2.1. Type of award
Negotiated award with a competitive tender in accordance to UVgO In the case of a negotiated award with a competitive tender, the contracting authority publicly in- vites an unlimited number of undertakings to submit their requests to participate in the competitive tender. Any interested undertaking may submit a request to participate. By submitting a request for participation, the undertakings submit the information required by the client for the purpose of checking their eligibility.
The request to participate must simply provide the information required by the contracting author- ity for the purposes of assessing their suitability.
Only those undertakings invited by the contracting authority, after having examined the infor- mation supplied, may submit an initial tender.
The contracting authority may apply a limit to the number of qualified candidates invited to submit a tender, provided there are sufficient qualified candidates in accordance to § 36 UVgO.
The contracting authority shall negotiate with the tenderers the initial and all subsequent tenders submitted by them, except for the final tenders, in order to improve the content thereof. The entire content of the tenders may be negotiated, except for the minimum requirements and the award criteria stipulated by the contracting authority in the procurement documents.
In the present procedure, the contracting authority reserves the right to award the contract on the basis of the initial offers.
2.2. Awards are granted by:
German National Tourist Board Beethovenstraße 69, 60325 Frankfurt am Main, Germany
2.3. Enquiries:
Information is available from:
German National Tourist Office Laura Perez Oficina Nacional Alemana de Turismo
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c/San Agustín, 2 - 1° derecha, puerta centro Plaza de las Cortes 28014 MADRID laura.perez@germany.travel
2.4. Examination of candidates' suitability
Candidates' suitability is investigated according to the criteria not only of financial & economic ca- pabilities but also specialist & technical capabilities, with particular reference to the documents, declarations and certifications mentioned in clause 3.2.2.
- Conditions of application
3.1. Form and content of Expression of Interest Applications
3.1.1 External presentation
The Expression of Interest must be sent electronically to the address found in 3.8 by deadline stated in 3.8.
3.1.3 Signature
All documents together with forms (where envisaged) -- and any explanatory notes -- must be signed, and the signatory's name must be stated.
3.2. Documents to be attached
The documents listed in clause 3.2.1, below, must be attached to the Expression of Interest Application.
3.2.1. ➢ Completed, dated and signed "Expression of Interest application“ ➢ "Self-Declarations", dated and signed; ➢ "Schedule of annexes to "Expression of Interest Application", completed, dated and signed; ➢ "Details of Candidate" Form 1, completed, dated and signed; ➢ "Bidders' Association Declaration" (where applicable) Form 2, completed, dated and signed ; ➢ "Appointment of subcontractors for services to be outsourced" (where applicable) Form 3, completed, dated and signed;
3.2.2. Documents for assessment of suitability
The following documents must be submitted together with the Expression of Interest Applica- tion, for purposes of assessment of the Candidate’s suitability:
• Details of Candidates corresponding to Form 1 "Details of Candidate " together with all information requested therein (indicated separately for each member of Bidders Associa- tion, where applicable); • References, assessment documents
The contracting authority may, in compliance with the principles of transparency and equal treatment, ask the candidate or tenderer to complete, send on or correct incomplete, missing or incorrect business-related documents, particularly self-declarations, statements, certificates
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or other forms of proof, or to complete or send on any incomplete or missing documents re- lated to the performance.
The following qualification criteria must be met by providing reference examples and proof of suitability.
• Proven experience in developing a dedicated landing page for the Digital Advent Cal- endar, including technical setup and integration of accompanying digital marketing measures. • Strong expertise in the conception, design, and production of programmatic display banners. • Ability to manage language localization and cultural adaptation for the four target mar- kets: USA, Denmark, France and Spain. • Competence in content preparation, adaptation, and implementation across all digital channels
Please demonstrate that you can meet the above requirements and references. Please address each point individually.
3.3. Bidders Associations
Industrial associations and other associated bidders are subject to joint & several liability for the fulfilment of the services offered, and all of the members of the Bidders association must be mentioned in the Expression of Interest Applications; furthermore, one of their members must be designated as the authorised representative for the contract-award procedure, for the negotiation and for the execution of the contract.
3.4. Passing-out of services to subcontractors
The Candidate must indicate the nature and extent of the services which it intends to transfer to subcontractors and must indicate their names. The Candidate must prove that the neces- sary resources from these subcontractors are available. In the securing of offers from subcon- tractors, the Candidate is under obligation to involve smaller and medium-sized companies (to a reasonable extent) and to issue subcontracted orders to smaller and medium-sized compa- nies to the extent consistent with contractually-compliant execution of the service, and to abide by the criteria of fair competition in its transfer of part-services and, furthermore, not to place the subcontractor subject to less favourable conditions – with particular reference to the mode of payment and the deposit payments – than those negotiated under the contract awarded to the Candidate itself. Only in well-justified exceptional cases will the Client's ap- proval for the passing-out of services to subcontractors be withheld.
3.5. Reimbursement of expenditures
The process of preparation of Expression of Interest Applications is not reimbursed. No costs of duplication for the dispatch of these contract-award documents are reimbursed.
3.6. Declaration Obligation
After Candidates' Expression of Interest applications have been opened, they may be re- quested to provide clarification and additional information in order to clear up any equivocal aspects concerning the Expression of Interest applications or concerning the Candidates themselves.
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3.7. Anti-corruption Directive
In line with the Federal Governmental Directive on the prevention of corruption as issued in the Federal Government on 30 July 2004, the Candidate declares its willingness to bind over its employees who will be collaborating in the provision of the services to fulfil the mandatory regulations governing the expert fulfilment of their obligations arising from the order.
3.8. Issuance of Expression of Interest Applications
Expression of Interest Applications must be sent electronically by 25 September 2026, 10:00 am.
To submit an application electronically, you have to use the federal government's tendering platform via the link below.
https://www.evergabe-online.de/awardingAuthorityDetails.html?8&id=1092
The digital submission of the application must be made via the above-mentioned e-tendering platform (e-tendering app!). It is imperative that you submit the application using the "Submit application" function. Otherwise, the application cannot be considered!
No Applications arriving later than 25 September 2026, 10:00 am can be entertained! If you experience problems with starting the eVergabe-App, try to start the application via Windows.
3.9. Date on which request for proposal of Bid is sent After completion the qualifying examination.
Medium in which information is sent The request for presentation of a bid is issued electronically.
Binding deadline The binding deadline ends 31.12.2026
We look forward to receiving your Expression of Interest Application, and remain
Yours Faithfully German National Tourist Office