Bid+Form+206589.pdf

[Seite 1]

BID FORM

Name and address of bidder (company stamp)

German National Tourist Office Type of Tender: Oficina Nacional Alemana de Turismo Negotiated award with a competitive tender in accordance to UVgO c/San Agustín, 2 - 1° derecha, puerta centro Plaza de las Cortes Bid deadline expires: 28014 MADRID October 16, 2026, 10:00 am

Binding deadline expires: December 31, 2026

Bidder's name and/or corporate designation:

B idder's assigned employee: name, telephone number, FAX number, e-mail address:

Bidder's VAT ID number:

Bid for services: (in accordance with UVgO = the procurement and tender process by the German Federal Ministry for Economic Affairs and Energy)

Digital Advent Calendar 2026

The Bid covers a total of ____ pages including this page. Boxes are ticked where applicable.

Appendixes

Bid form/Description of Services

Cost Breakdown

Evaluation Documents

Date, signature, company stamp 1/5

[Seite 2]

BID FORM

Name and address of bidder (company stamp)

1. I/we have pleasure in offering to provide the described services at the prices employed by myself/ourselves. I/we will remain bound by my/our Bid until expiry of the Bid deadline (refer above). All sums of money are indicated in the EUR unit of currency.

2. If examination of the offered price results in the price not being valid according to order PR Nr. 30/53 (in the respective version), the tender price will be the legal price.

3. My/our Bid is based on the following German National Tourist Office conditions, with which I/we are acquainted and which I/we acknowledge:

3.1. The standard terms and conditions for the execution of services (VOL/B) 3.2. An Agency Contract will be concluded with the most economical bidder.

4. I/We assure that the proposal was made without price agreement (restrictive measures according to § 1 GWB (Act against Restraints of Competition (Cartel Law)).

5. I/we are aware that the provisions of the UVgO regulations are applicable.

6. I/We understand that consciously wrong declarations at the preceding declarations result in my/our exclusion of this and further RFPs.

7. I/We understand that a justification for rejection of the proposal can only be done through a written application (§ 46 UVgO).

8. The bidder is in agreement that the individual related data communicated by him can be processed and saved for the award procedure and can be communicated to non-awarded bidders.

9. The signature applied below also confirms all of the conditions applied to this round of competitive bidding. (conditions of application, of contract-award and other conditions)

Date, signature, company stamp 2/5

[Seite 3]

BID FORM

Name and address of bidder (company stamp)

Description of Services

Digital Advent Calendar 2026

1. Client The German National Tourist Board (GNTB) is the national "Tourist Board“ for travel destination Germany. DZT, in the capacity of a marketing service provider, plans, co-ordinates and conducts all marketing activities (on behalf of the Federal German Government) for the promotion of Germany as a tourist destination. By cov- ering these activities, GNTB promotes the tourist industry in Germany, characterized by its predominantly middle-market positioning, and provides a significant contribution to the attractiveness of Germany as a trad- ing area. Holidays in Germany, and trips to Germany, are the focal point of its activities abroad.

GNTB, by means of its strategies and by means of the concepts that characterise its marketing – focusing on experiences, events and attractive offers – has established itself as a competent, innovative driver for tourism in Germany.

GNTB and its corporate objectives: The two main goals pursued by GNTB, which has a total of 19 foreign branches and sales and marketing agencies, are as follows:

• Maintaining the positive image – at international level – of Germany as a travel destination from abroad.

• Promotion of tours to Germany.

2. Service description

3. Strategy & Project Management

• Development of an overarching campaign strategy in coordination with the US, Spanish, French and Danish markets. • Creation of a detailed project plan with clear milestones, timings and responsibilities. • Ongoing project management including coordination, status updates and reporting.

2. Concept and Design

Development of a landing page for the digital Advent calendar and accompanying measures (in four lan- guages: Spanish, English, French and Danish)

• Design of the landing page and all other assets (for banner advertising and social media) in the DZT's corporate design • Integration of interactive and multimedia elements (e.g. images, videos, competitions, animations) for the advent calendar content. • Creation and adaptation of texts, images, videos and, where applicable, interactive modules for the calendar doors.

Date, signature, company stamp 3/5

[Seite 4]

BID FORM

Name and address of bidder (company stamp)

3. Campaign implementation (paid & organic) & Reach

• Planning and implementation of a social media campaign (Facebook, Instagram, TikTok if applicable) for the advent calender • Conception and design of programmatic banners to promote the landing page. • Target group targeting in the US, Spanish, French and Danish markets. • Ongoing optimisation of campaigns (performance, reach, engagement). • Social Media campaign in November for the Danish market only (Awareness and inspiration campaign for promotion trips to the Christmas markets in 2026)

If the service or parts of the service (e.g., advertising placement) are provided by third parties, the Contractor must observe the principles of fair competition as well as the principles of economic efficiency and cost-effec- tiveness.

The Contractor is obligated to procure services from third parties on terms that are in line with market condi- tions and economically reasonable, and to ensure that services are provided as cost-effectively as possible.

In practice, the contractor must conduct the selection of third-party services through a transparent and non- discriminatory process. To this end, at least three comparable bids from different providers must generally be solicited. It must be ensured that all providers solicited are provided with the same information regarding the scope of services and are granted a reasonable and uniform period of time to prepare their bids.

Before placing an order or publishing advertisements or promotional materials, the express written consent of an authorized DZT employee must be obtained.

If applicable, the agency shall designate the native advertising providers with whom it intends to conduct pro- grammatic buying as subcontractors and list the relevant terms and conditions and strategic approach of each subcontractor. The GNTB reserves the right to veto any subcontractor if it is deemed unsuitable and does not reflect the desired media landscape in the GNTB target markets.

4. Monitoring & reporting

• Ongoing performance monitoring with KPIs (reach, interaction, leads, dwell time, etc.). • Preparation of regular interim reports and a final report.

3. Timeline

• Start: 01.11.2026 • End: 31.12.2026

4. Preparation of bids When submitting your offer in line with the defined services outlined in point 2, please ensure that it includes the following:

Date, signature, company stamp 4/5

[Seite 5]

BID FORM

Name and address of bidder (company stamp)

✓ Creative Concept ✓ Estimated KPIs and reach for each action/ initiative ✓ Media plan ✓ Timeline

The process of preparation of the bid is not reimbursed. No costs of duplication for the dispatch of these con- tract-award documents are reimbursed.

5.Schedule of Prices

Please fill out the following table with binding prices.

The maximum budget is EUR 110,700 (net)

A detailed and transparent breakdown of costs is given in the attached annex.

Date, signature, company stamp 5/5