[Seite 1]
Shaping Europe’s next
competitive advantage through skills
Branding Guidelines
[Seite 2]
Full Colour Logo
Clear space
The full colour logo is the preferred version on all materials and communications. It is one of the most visible parts of our identity.
The logo must be used as provided and cannot be altered in any way.
Clear Space
The clear space has been established to ensure visibility and impact of the logo.
Maintaining clear space between the logo and other graphic elements ensures it is always unobstructed and distinct, with maximum visibility and impact.
Where possible, allow more space than the minimum indicated, giving the logo room to “breathe”.
The clear space is proportional and is based on the width of the brandmark rings, as indicated here.
Reversed Logo
This logo is used when the logo sits upon any of the colours from within the Core or Primary Colour Palettes.
4X EXCLUSION ZONE 4X The logo must be used as provided and cannot be altered in any way.
4X EXCLUSION ZONE 4X
[Seite 3]
Full Colour Logo
Clear space
The full colour logo is the preferred version on all materials and communications. It is one of the most visible parts of our identity.
The logo must be used as provided and cannot be altered in any way.
Clear Space
The clear space has been established to ensure visibility and impact of the logo.
Maintaining clear space between the logo and other graphic elements ensures it is always unobstructed and distinct, with maximum visibility and impact.
Where possible, allow more space than the minimum indicated, giving the logo room to “breathe”.
The clear space is proportional and is based on the width of the brandmark rings, as indicated here.
Reversed Logo
This logo is used when the logo sits upon any of the colours from within the Core or Primary Colour Palettes.
4X EXCLUSION ZONE 4X The logo must be used as provided and cannot be altered in any way.
4X EXCLUSION ZONE 4X
[Seite 4]
LOGO DON’TS
Dos & Don’ts
DON’T change the aspect DON’T add elements that DON’T use the Academy logo
LOGO DOS
ratio of the logo infringe the clear space without the EITRM or EU emblem
DO always use the European Raw Materials DO use the digital master artwork when Academy, EIT RawMaterials logo & reproducing the logo. These files can the EU emblem together. be downloaded from the links provided DON’T use colours not throughout this brand book. DON’T use the logo too small DON’T change the logo typeface specified in the brand book
DO use the logo according to the guidelines European we’ve already set within this brand book. Raw Materials
Academy
DON’T use the full colour logo A number of scenarios to avoid are DON’T use the wordmark on its own DO use the full colour version where it’s hard to read shown on the right. whenever possible. This list is not exhaustive.
[Seite 5]
Core Colour Palette
Pantone Reflex Blue Pantone 368 Pantone Process Black White
Our colours are a crucial part of our identity: they make our brand instantly recognisable. Applied consistently, they provide a strong visual link across materials and communications. Use of colours not specified in this brand book is forbidden.
Specifications for reproduction of our core colours are shown here. This applies to offset printing on white paper (CMYK) and on screen and web (RGB & Hexadecimal). When reproducing the EIT colours on other material (e.g. signage), ensure it visually matches these approved colours. C 100 M 80 Y 0 K 0 C 63 M 3 Y 100 K 0 C 0 M 0 Y 0 K 100 C 0 M 0 Y 0 K 0 R 3 G 78 B 162 R 107 G 183 B 69 R 0 G 0 B 0 R 255 G 255 B 255
034EA2 # 6BB745 # 000000 # FFFFFF
[Seite 6]
In addition to the core colours, there is a supporting palette of
Supporting Palette
harmonious colours. Limit the number of these colours in a single piece to avoid overpowering the reader.
| 50% | 25% | 75% | 50% | 25% | 75% | 50% | 25% | 75% | 50% | 25% | |
|---|---|---|---|---|---|---|---|---|---|---|---|
| C 100 M 80 Y 12 K 63 R 3 G 18 B 65 # 031241 | C 100 M 85 Y 5 K 22 R 21 G 45 B 121 # 152D79 | C 100 M 52 Y 0 K 0 R 0 G 101 B 178 # 0065B2 | C 55 M 5 Y 0 K 0 R 115 G 196 B 238 # 73C4EE | ||||||||
| 75% | 50% | 25% | 75% | 50% | 25% | 75% | 50% | 25% | 75% | 50% | 25% |
| C 100 M 40 Y 100 K 60 R 0 G 54 B 18 # 003612 | C 100 M 0 Y 91 K 42 R 0 G 102 B 47 # 00662F | C 50 M 0 Y 85 K 0 R 150 G 194 B 71 # 96C247 |
| 50% | 25% | 75% | 50% | 25% | 75% | 50% | 25% | 75% | 50% | 25% | |
|---|---|---|---|---|---|---|---|---|---|---|---|
| C 63 M 99 Y 9 K 45 R 83 G 0 B 81 # 530051 | C 74 M 100 Y 2 K 12 R 99 G 15 B 122 # 630F7A | C 85 M 100 Y 0 K 12 R 79 G 19 B 123 # 4F137B | C 0 M 85 Y 0 K 0 R 231 G 67 B 148 # E74394 | ||||||||
| 75% | 50% | 25% | 75% | 50% | 25% | 75% | 50% | 25% | 75% | 50% | 25% |
| C 16 M 97 Y 52 K 2 R 205 G 21 B 79 # CD154F | C 0 M 65 Y 95 K 0 R 237 G 111 B 0 # ED6F00 | C 0 M 19 Y 89 K 0 R 253 G 205 B 21 # FDCD15 | C 0 M 0 Y 100 K 0 R 255 G 237 B 0 # FFED00 | ||||||||
| 75% | 50% | 25% | 75% | 50% | 25% | C 0 M 0 Y 0 K 80 R 87 G 87 B 87 # 575757 | |||||
| C 98 M 0 Y 59 K 0 R 0 G 158 B 131 # 009E83 | C 81 M 0 Y 39 K 0 R 0 G 175 B 170 # 00AFAA |